What is LinkedIn? LinkedIn is the equivalent of a daily trade show and a jobs fair attended every month by 250 million professionals around the world.
Each of the professionals on the platform is looking to do something – to find a new customer or to find a new supplier however the most active people on LinkedIn are recruiters.
They could be external recruiters. They could be internal recruiters looking to headhunt the right person for an important role within their firm.
When searching for potential candidates, recruiters now turn to LinkedIn because of its instant ability to search through the resumes and employment histories of millions of fellow users.
Over two sixty-minute bespoke consulting sessions, your LinkedIn coach will ensure that, when a recruiter or an employer is searching for talent, it’s your profile which is found and it’s you that they contact.
The perfect LinkedIn profile will both showcase your skills clearly and be easily found by recruiters and employers in the sector you want to work in.
At Total Career Solutions, we have the knowledge, insight, expertise, and experience you need on how to make your LinkedIn profile stand out in a few straightforward steps.
We can help you understand how LinkedIn is designed to be used, how to use the LinkedIn algorithm to your advantage on your profile, how to maximise your impact and your visibility on the platform, and how to build your own professional brand online.
To book a free 15-minute consultation with our professional LinkedIn profile coaches, please click here.
Why invest in the best LinkedIn profile?
How much does your LinkedIn profile optimisation service cost?
For £299, we will work with you to make sure that your LinkedIn profile stands out – your profile will be found by employers and recruiter looking to fill vacancies for the type of job you want and what’s on your profile will persuade them to take the next step to invite you to apply.
At all stages of our consultation, we’ll give you feedback as you develop your profile and we’ll share with you the professional touches you should include which impress employers, recruiters, and the LinkedIn algorithm. Getting the most out of LinkedIn is more than just an impressive, easy-to-find profile though – we’ll show you what you need to do to manage your profile effectively in the months and years to come.
We also offer a LinkedIn profile writing service. In addition to all of the above, our team leader, a nationally recognised expert in recruitment and a qualified HR professional, will re-write your LinkedIn profile’s headline in conjunction with a specialist recruitment copywriter. To book your bespoke consulting sessions and LinkedIn profile writing service, please click here.
What is LinkedIn Jobs? Can LinkedIn help me find a new job?
Over the years, LinkedIn has come to be relied upon by recruiters more than any other professional group.
That’s because, in effect, a LinkedIn profile is like a digital resume but it’s also more – a potential employer can get a wider picture of a prospective member of staff not only from their profile but from who they’ve connected with and their activity on the platform.
Having a LinkedIn profile has three significant benefits for individuals.
First, employers can use the LinkedIn profile search function to find your profile by the employers you’ve worked for, the skills you possess, the qualifications you hold, and more.
Second, for job seekers, LinkedIn Jobs presents you with relevant jobs you can apply for automatically – the jobs presented to you are the jobs which LinkedIn’s algorithm believes you can do because of the information on your profile.
Third, LinkedIn allows you to showcase your experience and insights and to share your knowledge with your professional network. You can develop your reputation among your peers as a thought leader and innovator in your field.
Surely recruiters only care about my skills?
They do care about your skills and experience but recent statistics suggest that nine in ten recruiters now include social media profiling as part of their pre-screen.
Many may interpret the lack of a LinkedIn profile as evidence of a lack of technical or online ability or that a person’s career is so devoid of any achievements that it doesn’t warrant a profile.
Recruiters care about your skills and your CV is important. But so is a presence on LinkedIn.
What’s our advice on how to use LinkedIn productively?
Assuming that you have a great LinkedIn profile, you should share your knowledge with your network regularly and build on your network of connections you have within your professional field. Look for people you could learn from and who would benefit your career both within your own company and within the companies you’d like to work for.
Keep abreast of what your network is posting and, if you have something useful to contribute and something which would help fellow users, share your knowledge freely.
Also take all opportunities to ask for recommendations from happy clients and from colleagues you’ve worked with at previous employers.
What does your LinkedIn profile optimisation service offer?
For clients with no presence on the platform, we’ll first show you how to setup a LinkedIn profile.
If you’re already on the platform, we’ll review your current profile. We’ll then show you how to create and maintain a highly-visible profile using both keywords and search engine optimisation techniques.
We’ll demonstrate how to optimise your profile so that you’re near or at the top of the search results when recruiters are looking for professionals in your field. The added benefit of this optimisation is that you’ll be automatically matched to well-suited jobs by LinkedIn’s algorithm.
We’ll explain to you how to maximise your impact by sharing, commenting, and posting regularly on the platform as well as finding and contributing to relevant groups and, where appropriate, writing articles.
If you’re actively looking for new opportunities now, we’ll show you how to map out the companies which employ professionals in your space as well as how to reach out to and connect with recruiters and influential professionals in your sector.
We also offer a LinkedIn profile writing service. In addition to all of the above, our team leader, a nationally recognised expert in recruitment and a qualified HR professional, will compose your LinkedIn profile’s headline in conjunction with a specialist recruitment copywriter.
How can we help you?
Find out about our professional career coaching services which delivers practical support to help you develop clear goals and an action plan to achieve your objectives.
Professional one to one interview advice from our team of recruitment experts who can help you improve your interview techniques with insights on interview questions and techniques to help you boost your confidence.
Every time you apply for a job a recruiter will view your LinkedIn profile, and we can make it stand out against other candidates. Understand how your LinkedIn profile works and maximise the chances of finding a new job.