The benefits of working with a LinkedIn profile consultant

If you don’t have a LinkedIn profile or the one you have hasn’t been updated for a long time…

This definitely needs to change.

With no LinkedIn profile, your name is not being returned when recruiters and employers are searching for someone for with skills. You’re missing out on career advancement opportunities.

Worse still, whenever you apply for a job, the likely first thing the person you’ve contacted you will do is search for you on LinkedIn and on Google.

In many companies, the lack of a social media presence (or a poor or dormant social media presence) may act as a “red flag”.

If you feel that your LinkedIn profile doesn’t do your skills and career justice

There’s plenty of advice online about how to write a LinkedIn profile. There is a lot of useful information out there but it’s generic – not personalised to you and your career.

In the way that certain companies know how to use the Google algorithm to their advantage, we teach you how to understand the LinkedIn algorithm to ensure that people find your profile. We can show you how to get your profile to the top of search results, which parts of your profile you need to focus on, and how to use the platform every day.

When determining how to create a good LinkedIn profile for our clients, we first need to know what your career goals and strategies are. The more we know about you, the better we can help you to optimise your LinkedIn profile so that it’s found by recruiters and hiring managers as well as by potential clients you could service at your current employer.

Your LinkedIn headline is the most important part of your profile. Your headline appears under your name when people are searching for you or for people like you. Use those 220 characters to present a benefit to searchers giving them a motivation to choose your profile over others.

Your LinkedIn profile summary offers 2,000 characters for you to tell your story to potential employers as well as prospective candidates. Use this space to sell to recruiters why they should contact you for an available position as well as selling your current employer’s products and services to clients.

If you have no photo or background image on your LinkedIn profile

The right LinkedIn profile picture and background image adds a professional touch to your profile.

LinkedIn profiles with professional headshots benefit from 14 times more views than those profiles without images. Having a photo means that you’re 36 times more likely to receive messages on LinkedIn.

We can help you select the right photo for your LinkedIn profile – there are 11 factors to consider and we’ll share all of them with you.

If, despite your best efforts, very few people seem to want to connect with you

When you understand how to make your LinkedIn profile stand out, you benefit from much higher visibility on search pages as well as greater engagement with the fellow professionals in your growing network.

An optimised profile means that you will be much more easily found and, when you are found, you have control on the information you share about yourself to others and the opportunity to highlight the skills you offer.

LinkedIn is both a personal and professional branding platform as well as your own online networking database and we help you make it work much better for you.

We understand that, for many, creating and regularly updating a social media profile may not be within their comfort zone. However, your LinkedIn profile is your personal online brand and LinkedIn is a platform on which you can showcase your skills to recruiters and executive search firms (also known as headhunters).

In fact, LinkedIn has changed the way that recruiters and executive search firms work. They no longer maintain in-house candidate databases like before – they view and treat LinkedIn as an open source candidate database which gives them direct access to the talent they’re seeking to find. If you’re not on LinkedIn, you’re invisible to them.

LinkedIn is not Facebook nor is it Twitter – you need to approach it completely differently. We show you the optimal way to use the platform to maximise your impact – this includes showing you how to engage with your growing network of contacts on a regular basis.

By understanding how LinkedIn works, you significantly escalate your level of exposure to recruiters and executive search firms with minimal effort. No matter what age you are or career path you’ve taken, investing in a well-written and optimised LinkedIn profile is worth it not just for your future employment prospects but for performing better in the role you currently occupy.

Why invest in the best LinkedIn profile?

How much does your LinkedIn profile optimisation service cost?

For £299, we will work with you to make sure that your LinkedIn profile stands out – your profile will be found by employers and recruiter looking to fill vacancies for the type of job you want and what’s on your profile will persuade them to take the next step to invite you to apply.

At all stages of our consultation, we’ll give you feedback as you develop your profile and we’ll share with you the professional touches you should include which impress employers, recruiters, and the LinkedIn algorithm. Getting the most out of LinkedIn is more than just an impressive, easy-to-find profile though – we’ll show you what you need to do to manage your profile effectively in the months and years to come.

We also offer a LinkedIn profile writing service. In addition to all of the above, our team leader, a nationally recognised expert in recruitment and a qualified HR professional, will re-write your LinkedIn profile’s headline in conjunction with a specialist recruitment copywriter. To book your bespoke consulting sessions and LinkedIn profile writing service, please click here.

What is LinkedIn Jobs? Can LinkedIn help me find a new job?

Over the years, LinkedIn has come to be relied upon by recruiters more than any other professional group.

That’s because, in effect, a LinkedIn profile is like a digital resume but it’s also more – a potential employer can get a wider picture of a prospective member of staff not only from their profile but from who they’ve connected with and their activity on the platform.

Having a LinkedIn profile has three significant benefits for individuals.

First, employers can use the LinkedIn profile search function to find your profile by the employers you’ve worked for, the skills you possess, the qualifications you hold, and more.

Second, for job seekers, LinkedIn Jobs presents you with relevant jobs you can apply for automatically – the jobs presented to you are the jobs which LinkedIn’s algorithm believes you can do because of the information on your profile.

Third, LinkedIn allows you to showcase your experience and insights and to share your knowledge with your professional network. You can develop your reputation among your peers as a thought leader and innovator in your field.

Surely recruiters only care about my skills?

They do care about your skills and experience but recent statistics suggest that nine in ten recruiters now include social media profiling as part of their pre-screen.

Many may interpret the lack of a LinkedIn profile as evidence of a lack of technical or online ability or that a person’s career is so devoid of any achievements that it doesn’t warrant a profile.

Recruiters care about your skills and your CV is important. But so is a presence on LinkedIn.

What’s our advice on how to use LinkedIn productively?

Assuming that you have a great LinkedIn profile, you should share your knowledge with your network regularly and build on your network of connections you have within your professional field. Look for people you could learn from and who would benefit your career both within your own company and within the companies you’d like to work for.

Keep abreast of what your network is posting and, if you have something useful to contribute and something which would help fellow users, share your knowledge freely.

Also take all opportunities to ask for recommendations from happy clients and from colleagues you’ve worked with at previous employers.

What does your LinkedIn profile optimisation service offer?

For clients with no presence on the platform, we’ll first show you how to setup a LinkedIn profile.

If you’re already on the platform, we’ll review your current profile. We’ll then show you how to create and maintain a highly-visible profile using both keywords and search engine optimisation techniques.

We’ll demonstrate how to optimise your profile so that you’re near or at the top of the search results when recruiters are looking for professionals in your field. The added benefit of this optimisation is that you’ll be automatically matched to well-suited jobs by LinkedIn’s algorithm.

We’ll explain to you how to maximise your impact by sharing, commenting, and posting regularly on the platform as well as finding and contributing to relevant groups and, where appropriate, writing articles.

If you’re actively looking for new opportunities now, we’ll show you how to map out the companies which employ professionals in your space as well as how to reach out to and connect with recruiters and influential professionals in your sector.